Tuesday, July 14, 2009

MemberTrix Launch

The MemberTrix system launch is on July 21, 2009 (Tuesday) at 11AM (EST/New York). Don't miss it. You can only join the system by invitation. Register now to get the system definition and invitation (no obligation is required to join).


Wednesday, July 13, 2005


Technorati Profile

Traffic to Your Website

Traffic to Your Website: "Drive Massive Traffic to Your Website
You�ve heard about viral marketing but have you used it? It is simple to setup and the rewards are huge and ongoing if done correctly. Put the time and energy into building the initial structure and watch the viral effect fill your inbox or opt-in mailing list with new targeted subscribers.
Viral marketing is free advertising that can dramatically increase the traffic to your website.
It�s called 'viral' because it works similar to a virus. As an example, you send a marketing message to one or more persons and they in turn send it to other persons and so forth. This process is repeated many times over enabling many individuals to see and respond to your original message.
Viral marketing is not about e-mail virsuses and is not dangerous to your computer.
One system that has already been setup is called the 'FreeViral' system and guarantees to get you over 1 million visitors for free.
* Is it possible?

Initially, I was uncertain about the potential traffic claim and decided to review the program more closely. I wrote a special report and concluded that it�s very possible to get massive traffic by using 'FreeViral'.
Get a copy of my free special report. It comes with 100% master distribution rights and can be used in promoting your products and 'FreeViral'. Right click on the following link and save the report in 'pdf' format to your computer:
* Is it probable?

It depends on your message and the power of the people you recruit into the system and who they in turn recruit.
* Is it worth it?

Absolutely.. without any doubt! You have nothing to lose and tons of targeted traffic to gain. In my mind it�s a no brainer! The key is in your motivation and ability to promote "

Sunday, July 10, 2005

The AdSense Factor

The AdSense Factor
Copyright (C) 2005 F. Terrence Markle

Google describes AdSense as "a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site's content pages and earn money." The AdSense ads displayed by Google on your site are matched to Google's interpretation of the content theme of your site. In this manner, the AdSense ads will be of interest to your site visitors looking for the unique content your site offers to them.

AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.

AdWords is the Source of AdSense Income

AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.

Google describes AdWords as "a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget." These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.

In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.

There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.

AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.

AdWords Ranking

Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.

Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.

AdSense Program

You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google's name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.

Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.

Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.

As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.

You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.

The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.

Contextual Advertising

Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.

Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.

For example, if Google determines that the theme of a specific web site is about "fishing" then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.

Monetize Your Content Rich Website

Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.

You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It’s a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.

Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.

It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.

AdSense Factor

The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:

* A website with multiple web pages with a central content theme that draws significant targeted traffic.

* Relevant ads with high click values that are relevant to the theme on each web page.

* A high click through rate by your website visitors.

Website Central Theme

Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.

Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the "wants and needs" of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.

As an example, assume your central keyword theme is "fishing." Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.

Keyword Page Content

Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.

As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that "more" is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.

If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.

When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use "h1" through "h5" tags where appropriate to add attention and make all keywords bold "b" text in your articles.


You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:

* First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.

* Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.

* Third - apply and get accepted into the Google AdSense program.

* Fourth - install the AdSense ads box on each content web page with a defined keyword theme.

* Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.

* Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.

Keep the "AdSense Factor" in mind when developing your web pages and your visitors will have a high interest in your content. This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.

Copyright(C) 2005 - F. Terrence Markle - All Rights Reserved

FREE special rebrandable report "The AdSense Report" with 100% Master Resale Rights

FREE special rebrandable report "The Niche Report" with 100% Master Resale Rights

Thursday, June 30, 2005

The Niche Marketing Factor

The Niche Factor
Copyright (C) 2005 F. Terrence Markle

What’s all the talk about niche marketing? It’s all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if you haven’t got into niches yet. As everyone knows… the Internet market is huge. Niches are everywhere and they are here to stay. Do the research and you can find one or more profitable niches that will make you smile all the way to the bank.

Should you pursue Internet marketing products or niche marketing?

There are a lot of newcomers and more experienced marketers wanting to sell Internet marketing products. Unfortunately, it is the absolute worst choice unless you are an experienced and successful marketer! The arena is saturated with marketers that have a strong foothold and are not about to relinquish their firm grip. They are only interested in pushing their products. Can you blame them?

Forget it when the gurus say.. I want to see you succeed and I will show you how.” What they really mean is… “I want you on my prospect or customer list so I can promote my products and sell to you forever.” It’s a simple matter of protecting your turf.

Get smart and get the heck out of trying to sell Internet marketing products online. You are most likely setting yourself up for failure if you try to compete with the established marketers. Instead… go after niche marketing with a passion. It’s a very dynamic and wide open marketing opportunity.

What is niche marketing anyway?

Niche marketing has been around a long time. However, it is getting a lot more attention in Internet marketing and will continue to grow. A niche is a tightly defined group of potential customers with a specific “want or need”.

Large businesses are not interested in small niche markets. They want to sell to the large masses. The niche marketer, however, can make a very comfortable living marketing the right product or service to a niche market. It’s what I call the “Niche Factor”.

The trick is to find a niche you can capitalize on and has a potential customer base with unsatisfied wants or needs. Develop a product or service to satisfy that customer base and you are on your way. Don’t make the classical mistake of developing your product first and then trying to find a market for it. Fight the temptation and do it the right and profitable way.

Niche marketing is all about satisfying the wants or needs of a specific group of people. As an example, assume that an individual wanted information on “Louisville Slugger” baseball bats. The market segment could be “baseball”, the niche could be “baseball equipment,” the sub-niche could be “baseball bats” and the sub-sub-niche could be “Louisville Slugger baseball bats”. This classification could go down to even deeper levels depending on the market category.

A focused or tightly defined niche will enable you to assess the worthiness of the potential market. You need to be unique and highly specialized in order to define a niche where you can compete on a level playing field.

The Internet has tons of information on just about any topic you can possibly imagine. People are always searching for products and services on the Internet. Most individuals want free information. If necessary, however, they are willing to spend money for the right information.

There are more niche markets than you can shake a stick at. You can put just about any keyword or keyword phrase into a major search engine and get back search results that range in a huge number of sites to just a handful. No matter what your skill, hobby or special interest.. you can rest assured other people are looking for information on that specific topic.

Find out what people are searching for and develop or acquire a product or service to sell to them that satisfies their wants or needs. Just make sure it’s in a profitable niche.

How do you identify your niche market?

This is the most critical area of niche marketing. You need to research and analyze the supply and demand of potential niches before you rush out and build your website. The niche has to have enough potential customers willing and able to spend their hard-earned money on a product or service they want or need.

You need to carefully look at your skills, interests, hobbies and any other factors that could influence your decision in selecting a niche market. Make a list of all the possible things you could market to a specific niche market. You need to brainstorm and let your imagination run wild. You will be surprised at the number of items you wind up putting on your list.

You can develop your own product or service after you identify a niche but it’s not absolutely necessary. You do not need to be an expert in your selected niche. The ability to research your niche, analyze the profit potential and select a product or service are the key requirements.

If you are unable to develop your own product, you can always find an expert to provide you with valuable content or someone to develop a product for you at a negotiated price. Look at your likes and dislikes very carefully before deciding on a niche market to service. It will be a tough road to walk down if you hate doing whatever is required to satisfy your niche market.

Summary and Conclusion

First, select a niche based on the items previously discussed. Second, determine if a demand exists in your chosen niche by using the available research tools like Overture, Wordtracker, etc. Third, perform whatever tests are necessary to determine if there is potential for profit in your selected niche. Fourth, analyze the information you acquired and determine whether to proceed in servicing the niche. Fifth, develop or acquire a product or service to satisfy the wants or needs of your niche.

Unless you already sell a profitable Internet marketing product or service, do not waste your time trying to sell Internet marketing information to all the other marketers. It’s a dead-end situation and only a very small number of newcomers or semi-experienced marketers will be successful at breaking through the barriers. The odds for success are stacked against you. The established and profitable marketers selling Internet marketing information only want to sell you their products.

Why fight it? Capitalize on the “niche factor” and look for a profitable niche market where you can satisfy the wants and needs of the potential customers in that niche. Do not try to be everything to everybody. Be unique and specialize in your niche or niches.

Sell a product or service tailored to meet the requirements of your niche market and you will earn a respectable if not a significant income. If you are really motivated, develop multiple sources of income by catering to multiple profitable niches.

Do yourself a gigantic favor and pursue niche marketing and not the marketing of Internet marketing products. Pursue niches where you can make money and not be just another starving and dissatisfied marketer!

Copyright © 2005 – F. Terrence Markle – All Rights Reserved

FREE special report “The Niche Report” with Master Resale Rights:

FREE special report “The AdSense Report” with Master Resale Rights:

Monday, January 31, 2005

Viral Marketing

Viral marketing is an extremely powerful and effective form of Internet marketing. It is the online digital equivalent of the offline word of mouth advertising. In viral marketing, one person passes on a marketing message to another person and so on. The message spreads in a viral form in a manner similar to the spreading of a common cold virus from person to person. It is a great way to market your product or service and increase your optin subscriber list. If you are not using viral marketing then you need to seriously consider it in your online business.

It combines advertising and the leverage of duplication to spread your marketing message to an untold number of persons on the Internet. You reap the benefits of viral marketing by attracting more customers to your product or service and increasing the number of subscribers to your optin mailing list. It enables you to advertise your business without spending huge amounts on advertising campaigns.

There are many forms of viral marketing. Some examples of viral marketing include free products or services such as: ebooks, web sites, e-mail service, classified advertising, links, traffic exchanges, banners, greeting cards and refer a friend.

You are in complete control of which method of viral marketing is right for your business. In order to promote viral marketing you need to create an incentive or reason for your customers, subscribers or website visitors to duplicate or pass on your advertisement to other individuals. This incentive is usually in the form of free valuable information.

For most online business owners, the viral ebook is probably the easiest and most effective form of viral marketing. Your viral ebook must have links back to your website, products and affiliate programs in order to successfully promote your business.

Viral marketing is a great way to get your ebook recipients to promote you to their customers, friends and acquaintances. These recipients will then promote you to their customers and the promoting cycle continues to grow. It is a very effective method of marketing.

The viral ebook can be created using special software that is relatively inexpensive. Ebooks can include different types of media including text, html, graphic images, animation and video. The media information is inserted into a compiler that produces an ebook in an “exe” or “pdf” file. Once created, a viral ebook can be easily distributed by downloading from any website.

The original author has ultimate control over what information in the viral ebook can be changed. The ebook should include an optin subscription form that can’t be changed by the ebook recipients. You can earn money from the affiliate links in your ebook up until the time they are changed. Most important, you can continue to build your mailing list due to the newsletter or mini-course optin subscriber form in the ebook.

The ebook compiler enables the ebook recipient to edit specific information as allowed by the author. The recipient needs to be able to change the affiliate links to their affiliate links and add their name and URL link as a distributor in the ebook. This enables them to earn money from the affiliate links and get marketing exposure because their name and link is in the ebook.

This will give them incentive to market the ebook to their customers or e-mail list. These next level individuals can then download the ebook and add their name and URL link and change the affiliate links to their links. The net result is your business gets promoted many times over without additional involvement on your part.

Your viral ebook can be distributed in many different ways to promote your name and business. Some of the common methods of distribution include giving the ebook away as:

* An incentive to individuals to join your opt-in mailing list
* A bonus to get individuals to buy your product or service
* An inventive to get other websites to link to your website

The free viral ebook is a very effective way to market your website, products or services and affiliate programs. People love free things. Many of your website visitors will download your free ebook if it contains information that is valuable and useful to them.

The key to any creating a successful viral ebook is to make certain the information in the ebook appeals to your niche market. In order to draw traffic your ebook must have a killer topic and meet the needs or solve a problem of your targeted audience. A viral ebook on a topic that has been beat to death will not get you a lot of viral advertising.

There must be quality information in the ebook that meets the wants and needs of your audience or addresses a problem of your niche market. Your free exposure and the number of visitors to your website will be affected by the number of visitors that download your free viral ebook. Make certain your ebook contains the message that it can be freely given away and the affiliate links changed to the recipient’s links. Your positive marketing exposure increases with each download.

Viral marketing can be a huge advantage in your business advertising. Is it the right choice for you? Your response should be a definite “yes.” It is not difficult to set up and the results could be well worth the effort. It is free advertising that works if done properly. Give it a try and you may be very surprised at the results.

Till next time,


Wednesday, December 01, 2004

Link Popularity

Copyright (C) 2004 F. Terrence Markle

Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines consider link popularity a key factor in their algorithms to determine the relevancy of your web page to a particular keyword search query.

Good link popularity is important because it can increase the visitor traffic to your web page. The reputation of your web site (i.e., votes of confidence from other web sites) is a measure of the site’s link popularity. Your web page rank (i.e., the position your web page occupies in a search engine’s results page) to a particular search query can be improved by increasing the number of relevant and quality web sites that have incoming links to your web page.

An incoming link is considered to be relevant if it is meaningful and relates to your web page. If you sell golf clubs online, relevant incoming links could be from: golf club manufacturers, golf apparel sites, competitors, golf-related directories and so forth. In addition, internal links (links from web pages within your web site) are considered relevant and essential because they help your web page visitor to navigate your web site.

It is not enough to just have web page links coming into your web page (link popularity). The quality of the incoming link is also critical. A search engine will put more emphasis on a high quality web page (ranked high by a particular search engine) than on a low quality web page (ranked low by a particular search engine). It will take many lower quality incoming links to approach the level of a single high quality incoming link.

The major search engines do more than match the content of your web page to the keyword search query to determine if there’s a good match for a particular search. They look at the quality of the links to your web page. The reason is because there are thousands, if not millions, of web pages that contain the search query’s particular keyword or keyword phrase in the web page content. The search engines want to deliver a list of relevant and ordered web pages to meet a user’s query search.

In addition to the link popularity, search engines also look at the anchor text contained in the incoming link to your web page. It will consider your web page more relevant to the keyword query search if the text in the incoming link to your web page contains the queried keywords.

The number and quality of incoming links to your web page can be an excellent source of targeted and consistent visitor traffic to your site. In addition, search engines are more likely to index your web pages on a more frequent basis if you have many incoming relevant and quality links. The search engine spiders have a higher probability of finding you through the external incoming links to your site as your link popularity increases.

Reciprocal linking or link exchanging involves another web page linking to your web page and you linking back to their web page. If you select targeted and relevant web pages to exchange links with then you have a higher probability of gaining increased visitor traffic to your web page. In addition, your web page ranking on a search engine keyword query is also likely to improve as mentioned earlier.

Your overall marketing plan should include a link exchange campaign to help improve your search engine rankings and the visitor traffic to your web page. Spend the necessary time and energy to locate and exchange links with link exchange partners that provide a good match with your web page. Review the potential link partner’s web site theme and content to determine if their link would be relevant to your site. Consider only those web sites as exchange partners with themes or topics that complement or relate to your web page.

It is important that you have a good link exchange strategy in place and a process to manage the reciprocal links. Don’t link to a web page if they are not linking back to your web page. Link exchange campaigns require your attention and monitoring. You can perform the link exchange management manually or you can use a computer program that will do it for you.

There are a number of good programs that perform link exchange management functions. However, there are some programs that do a poor job. For example, some management software programs will perform automated search engine queries to harvest prospects that are not relevant for linking to your web page. Do not use “link farms” in your link exchange campaign. These sites provide hundreds of non-relevant links with no meaningful content to your site that the search engines can detect and potentially use to ban or penalize your site.

The vast majority of web site owners that participate in a link exchange program do not understand the issues and benefits of the exchange. As a result, they do not maximize the potential value to be gained from the link exchange. Learn and implement the proper strategies and your web page will potentially benefit from improved search engine ranking and increased targeted and qualified visitors.

Every web site that provides links to other web pages should have a links page. Your links page will be an excellent resource for the visitors to your web site. Your web site will be more helpful and credible to your visitors if you provide useful and relevant links on your links page. You can start utilizing the power of your links page when it becomes a service to your visitors rather than a tool to obtain higher search engine ranking.

You need to categorize your links if you have a lot of outgoing links. Don’t try to put all your links on one links page where it has the appearance of a link farm (i.e., no valuable content or relevance) to the search engines that want to index the page. Create a useful links page that shows only the link categories with separate links that take your visitor to an individual link page for each category. The intent is to provide a resource for your visitors that is useful and can be easily navigated. Search engines love this type of structure that they can fully index.

The incoming links to your web page and the outgoing links to other web pages should be structured in a clear manner. Provide your link exchange partners with the exact HTML code to be included in the link on their web page. This code should include your URL, your anchor link text with the appropriate keyword or keyword phrase and a concise description that incorporates your web site name and the appropriate keyword or keyword phrase.

Till next time,


Monday, November 01, 2004


Copyright (C) 2004 F. Terrence Markle

Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many pay-per-click advertising services available to choose from. Google AdWords and Overture are probably the two most popular in use today.

The pay-per-click search engine allows you to buy a top position in the search engine results for the particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage the program carefully with a clear objective. Pay-per-click provides the advertiser with assurance that their ad is being delivered to the targeted audience.

PPC advertising uses a bidding process where the highest bidder or highest activity value, depending on the search engine, for a particular keyword or phrase will receive the top placement on the search engine results page. The pay-per-click search engine will place your ad text in a special location on the results page when a user searches on your PPC keyword or phrase search term.

As an example, Google AdWords appear on the right side of the search results page while the organic (i.e., natural) search results appear on the left side of the page. In the case of Yahoo! Search, the sponsored ads appear on both the left and right side of the search results page. The top 2-3 sponsored ads appear in the top positions on the left side above the natural search results and the next 3 sponsored ads appear at the bottom of the left side and on the right side of the search results page along with other sponsored ads.

Pay-per-click advertising is a good way to obtain web page visitors when you don’t have a top ranking web page to get you the necessary natural search engine placement. Statistics show that over 80% of search engine users prefer the natural search results as opposed to sponsored ads. Nevertheless, the search engines deliver a huge amount of visitor traffic to the sponsored advertisers especially in the competitive keyword markets.

The typical pay-per-click advertising campaign is based on the bid per click. For example, you bid $0.10 for a particular keyword or phrase that is accepted by the search engine. Whenever a search engine user clicks on your sponsored ad then you are charged $0.10 by the search engine. This amount is deducted from your account funds. Your placement in the search engine results page depends on the search engine. For Google, the placement is determined by your bid price and the ad’s click-through activity. For Yahoo, the placement is determined by your bid relative to other bids.

Pay-per-click can be an excellent method for getting visitor traffic to your web site but it can also cost you a lot of money. You need to be extremely careful and monitor your cost of using PPC versus the revenue generated. As the old saying goes, do the math. Calculate your return on investment (ROI) on a continuous basis to determine if you are making a profit on your pay-per-click campaign.

As an example, assume your bid for a particular keyword is $0.10 and the product you sell has a profit margin of $15 after product costs (excluding PPC costs). If your conversion rate (the number of visitors that buy your product) is 1.0%, only 1 of your visitors will buy your product out of 100 visitors. Your net profit for every 100 visitors from your pay-per-click campaign will be $5 ($15 profit margin less $10 for PPC).

It is a good idea to experiment with the different pay-per-click search engines to find the one that works best for you. In addition, you need to spend the necessary time and effort to select the keyword or keyword phrase that has a profitable conversion rate for your specific web page. A higher conversion rate implies more profits to you.

Try to avoid the senseless bidding war with your competitors. Seriously evaluate whether having the number one placement position is worth the PPC price you pay. What about position numbers two, three and so on. Will you get enough clicks in one of those positions to make your pay-per-click campaign a success? Do not automatically assume that you have to be in position number one to make a lot of money using PPC. It all comes down to experimenting and testing.

There is no such thing as the perfect pay-per-click campaign. Evaluate the performance of your PPC campaigns on a continuous basis. Are you leaving money on the table by not adjusting your pay-per-click bid to a lower level? Should you increase the bid price to get more traffic? Is your conversion rate changing? What are your competitors doing? Should you be considering different keywords in your campaign? PPC advertising is a great way to get traffic but at a definite price. Pay-per-click requires a thorough knowledge of the PPC search engines that you use and constant monitoring and evaluation of your campaigns.

Till next time,